Most founders present fantasy markets.

This module forces you to drop the hype and do the real math - who you can actually reach, who you can realistically serve, and what you could win.

You’ll learn the TAM / SAM / SOM model - Total Addressable Market, Serviceable Available Market, and Serviceable Obtainable Market - and more importantly, how to apply it to real-world go-to-market planning.

You’ll stop saying your market is ‘everyone with a phone.’
You’ll start saying: ‘This vertical, in this region, with this urgency.’

Investors don’t fund total addressable anything. They fund the clarity to reach your first 100 customers, and the ability to scale from there.

This module is about focus. About distribution reality. About proving your market isn’t just big - it’s *reachable.*

Market Sizing teaches startup founders how to think clearly about TAM, SAM, and SOM. This module helps you avoid fantasy markets and focus on who you can actually reach and close.

Myths & False Signals

Know If Your Market Is Big Enough | Market Sizing

know if your market is big enough | Market Sizing for Startup Founders

StartUp Market Sizing

You’re not just building a product. You’re entering a market - and that market is defended.

This module is about more than differentiation. It’s about survivability. It gives you the lens to understand what you’re really up against - from entrenched incumbents and regulatory moats, to capital barriers and customer habits.

You’ll use **Porter’s 5 Forces** and the **7 Sources of Market Entry Barriers** to pressure-test your assumptions. You’ll understand where power sits in your space - and how to find a path that isn’t an immediate bloodbath.

Most founders oversimplify competition. But the market doesn’t care about your pitch. It cares about switching costs, trust, distribution, and leverage.

You’ll leave this module with a more grounded market strategy - one built around reality, not ego.

Navigating Your Market teaches founders how to assess competitive dynamics and real entry barriers. Understand what's in your way before you scale.

Overcome Market Entry Barriers | Navigating Your Market

overcome market entry barriers | Navigating Your Market for Startup Founders

Navigating Your Market

Most startup founders build for a market. Great founders build for a person.

Your Atomic ICP is the real, testable profile of your early-stage buyer. Not a persona slide. Not a LinkedIn archetype. It’s the person who feels the pain, searches for a fix, and says yes.

This module gives you a tactical path through six sharp stages - from segment narrowing and psychographics to conversion catalysts and engagement playbooks.

You’ll move past spray-and-pray marketing and into signal-led targeting. You’ll build a customer map so tight, your outreach writes itself.

This isn’t about guessing who your customer is. It’s about proving who they already are - and learning how to show up in their world like you belong there.

Your Atomic ICP helps startup founders define their ideal customer with precision. Learn how to find, attract, and convert your real buyers early.

Define Your StartUps First Customer | Your Atomic ICP

define and target your best customer | Your Atomic ICP for Startup Founders

Your Atomic ICP

Early-stage chaos isn’t a reason to skip principles. It’s the reason you need them.

This module helps you define your **Startup Leadership Framework** — the guiding values and behavioral expectations that set the tone for how you operate, decide, and scale.

You’ll explore how companies like Amazon, Walmart, and PwC codify leadership. Then, you’ll translate it into something founder-ready: decisions under pressure, culture by design, and alignment that survives speed.

These aren’t feel-good words. They’re a system. A startup’s principles shape hiring, delegation, prioritization, and trust.

Founders without principles make one good decision at a time. Founders with principles make good decisions at scale.

Leadership Principles helps founders install the internal operating system their startup will grow on. This module defines values, behaviors, and decisions that won’t break as you scale.

Set Leadership Principles that Scale | Leadership Principles

set leadership principles that scale | Startup Leadership Framework for Founders

Leadership Principles

Most early founders wait to sell. This module shows you why that’s a mistake — and gives you the system to do it right.

**5:5:5** is a founder-led pre-launch play to activate your Ideal Customer Profile (ICP) by colliding with reality: 5 cold messages a day, 5 real conversations a week, 5 follow-ups to learn and convert.

It’s not about closing. It’s about learning.

You’ll refine your pitch, test your positioning, build relationships, and gather data — before you’ve even launched.

This isn’t theory. It’s the front-line feedback engine that drives product-market fit, shapes go-to-market messaging, and gives you the earliest signals of traction.

If you wait to start this until you have a product, you’re already late.

Learn how to define, test, and activate your startup’s ideal customer profile using the 5:5:5 founder sales strategy. Build relationships and validate messaging before launch.

Find Your First Customers with the Startup ICP Framework | Activating Your ICP 5:5:5

find your first customers with the startup icp framework | Activating Your ICP 5:5:5

Activating Your ICP 5:5:5

Startups face a choice early: fight for market share in a crowded space, or carve out a new category entirely. This module helps you decide whether you're in a Red Ocean — competing on price, features, and familiarity — or a Blue Ocean, where you're defining new rules and avoiding direct comparisons. It's not just strategy theory — it's about how to use ERRC (Eliminate, Reduce, Raise, Create) thinking to practically position your startup in a way that either captures demand or generates it.

Whether you're bootstrapping in a known market or gunning for breakout innovation, this module gives you the language and frameworks to know when to swim with sharks or chart your own course. If you've ever wondered if your differentiation is real, or if you're just a cheaper version of something else — this will help.

Learn when to compete in crowded markets or create uncontested space using the Red Ocean vs Blue Ocean strategy. This startup module helps you choose the right approach to growth.

Red Ocean vs Blue Ocean Strategy for Startups | Compete or Create

Red Ocean vs Blue Ocean

Startups don’t win in isolation. They win by attaching themselves to something bigger.

This module introduces Ecosystem Mapping — the process of visually plotting the tools, partners, platforms, and players around your startup. Not just to see who exists, but to identify where you fit, who to leverage, and how to insert yourself into motion that’s already happening.

Whether it’s integrating with platforms (API-first), plugging into marketplaces, co-selling with upstream partners, or hijacking distribution, this map becomes your GTM blueprint. It shows you where attention flows, who controls access, and which nodes create traction.

If you’re building in a vacuum, this shows you how to plug in. If you’re building in a storm, it shows you where to anchor.

Startup ecosystem mapping helps you identify partners, platforms, and players that can accelerate your growth. This module teaches founders how to position themselves inside an existing ecosystem to gain traction faster.

Startup Ecosystem Mapping | Build Leverage Through Integration and Positioning

startup ecosystem mapping | Build Leverage Through Integration and Positioning

Ecosystem Mapping

Minimum Viable Offering (MVO) is built for startup founders ready to minimum viable offering (mvo). This isn’t theory — it's a practical guide to master early stage startup execution, packed with steps that make a difference. If you want traction, not just ideas, this is where you start.

Learn how to minimum viable offering (mvo) in your startup. This module helps founders master early stage startup execution with actionable guidance, clarity, and speed.

Market Frameworks

StartUp Market Sizing

Navigating Your Market

Your Atomic ICP

Leadership Principles

Activating Your ICP 5:5:5

Red Ocean vs Blue Ocean

Ecosystem Mapping

Minimum Viable Offering (MVO)

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