Market Frameworks
Define and activate markets that are willing to pay.
Learn more about these frameworks
Market size, ICP, barriers — it's easy to fake these in a pitch deck. These modules show you how to define, find, and activate a market that's both willing and able to pay.

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Market Sizing
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Navigating Your Market
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Your Atomic ICP
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Leadership Principles
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Activating Your ICP 5:5:5
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Red Ocean vs Blue Ocean
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EcoSystem Mapping
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Minimum Viable Offering (MVO)
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Startup Frameworks Library
A comprehensive collection of frameworks, tools, and templates to help you build and scale your startup. Each framework is designed to address a specific challenge in your founder journey.