Startup Frameworks Library

Earn The Right

This module shows you how to reframe startup progress as a series of earned rights. You'll learn to self-diagnose your stage, anchor decisions in proof, and accelerate execution without skipping foundations.

There Is No Money

There Is No Money teaches you how to earn the right to raise capital — not with a deck, but with evidence. You’ll learn how to use traction or credibility to escape the 'Red Dot' and become fundable. This module gives you a clear way to self-diagnose, frame early signals, and build momentum that investors can’t ignore.

Extreme Uncertainty

This module shows you how to make faster, smarter calls in the face of unknowns. You'll learn how to prioritize actions based on risk, evidence, and resources — using a battle-tested decision matrix designed for early-stage chaos.

Think Big, Work Small

This module gives you the OPPM framework to connect your strategy to execution. You'll learn how to translate big startup goals into weekly actions, measurable outcomes, and team-wide accountability — all without slowing down.

How You Operate

This module shows you how to use your founder instinct as leverage. You'll identify your dominant conative style, understand your bias under stress, and learn how to build a team that complements how you actually execute.

Becoming Core

This module shows you how to make your product indispensable. You'll learn how to prove ROI, deepen integrations, design for lock-in, and move up the stack from 'nice-to-have' to 'mission-critical'.

Startup Outcomes

This module shows you how to move from startup chaos to clarity by focusing on the inputs that lead to traction. You'll learn how to systematize value creation and track progress through real-world evidence, not outcome chasing.

Validate the Problem

This module shows you how to ruthlessly validate if a real, monetizable problem exists before building. You'll learn how to separate critical pain from background noise and gather evidence that a market will pay for a better solution.

Problem Impact Analysis

This module shows you how to test whether solving your problem would create enough measurable impact to be worth building. You'll quantify shifts in behavior, spending, and value perception — before you commit resources.

Investor Update

This module teaches you how to structure investor updates that build trust, unlock help, and position your startup for the next raise — even when things aren't perfect.

Startup Value Chain

This module shows you how to map the full arc of the problem you're solving — from origin to resolution — and identify where your startup creates the most leverage in that chain.

Startup Founder Tribe

This module shows you how to build a founder support system that drives growth. You'll learn when and how to use mentors, coaches, advisors, and peers to unlock insight, confidence, and leverage.

Solution First Glance

This module teaches you how to pressure test your solution idea before committing resources. You'll clarify the problem-to-solution connection, surface deal-breaker assumptions, and stress test execution reality.

Minimum Delightful Product

The Five Pillars

Market Sizing

Navigating Your Market

Your Atomic ICP

Leadership Principles

Activating Your ICP 5:5:5

Red Ocean vs Blue Ocean

EcoSystem Mapping

Minimum Viable Offering (MVO)

Outcome Driven Design

An AI First Strategy

Observability Stack

Create Problems

Product To Service

StartUp Pivot

Tech Commandments

The Golden Handshake

Founder Led Sales

Awareness Playbook

Direct Sales (Top of Funnel)

Sales Pre-Objections

Chasing Product Market Fit

Product Led Growth

StartUp SaaS Pricing

Hold The Line

The Kill Chain of Startup Execution

This module shows you how to switch from rapid exploration to focused execution. You’ll learn when to use OODA and when to commit with F2T2EA – so you stop drifting and start delivering.