Startup to Scale Up Logo

Startup Thought Leaders

Learn from the brightest minds in the startup world. These thought leaders share invaluable insights drawn from their experiences building, investing in, and growing successful companies. Their perspectives can help shape your entrepreneurial journey.

Foundational Forces

The thinkers and builders who created the startup playbooks we all still run today. The originals who mapped the modern founder journey.

Paul Graham

USA

Co-founder of Y Combinator, programmer, essayist. Known for teaching startup founders how to think independently and build from zero.

Why I Listen

He shaped modern startup theory by stripping it back to timeless truths about building and scaling.

Ben Horowitz

USA

Co-founder of Andreessen Horowitz, entrepreneur, and author of 'The Hard Thing About Hard Things'.

Why I Listen

Explains the brutality of leadership in a way no one else can — the founder's wartime reality.

Peter Thiel

USA

Co-founder of PayPal, Palantir, and Founders Fund. Legendary for contrarian thinking and monopoly-building frameworks.

Why I Listen

Redefines how you think about markets, power, and building things that matter.

Best Idea

Zero to One

Naval Ravikant

USA

Founder of AngelList, prolific angel investor, philosopher of wealth and leverage in startups.

Why I Listen

Turns abstract startup leverage into clear, executable personal philosophy.

Marc Andreessen

USA

Creator of the first web browser, co-founder of a16z, and major thinker on technology cycles and growth dynamics.

Why I Listen

Invented product/market fit and sees technology diffusion curves before anyone else.

Elad Gil

USA

Entrepreneur, investor, and author of 'High Growth Handbook'. Scaled companies like Twitter, Airbnb, and Pinterest.

Why I Listen

Surgical clarity on how startups transition from small teams to scaled machines.

Claire Hughes Johnson

USA

Former COO of Stripe, author of 'Scaling People', expert on scaling operational systems in fast-growth startups.

Why I Listen

Blueprint-level tactical advice on managing humans, chaos, and growth at scale.

Tyler Cowen

USA

Economist, author, venture scout. Known for insights on talent discovery, economic trends, and decision-making models.

Why I Listen

Sees around corners. Forces you to think globally, asymmetrically, and faster than competition.

Andrew Chen

USA

Partner at a16z, former Uber growth exec, and author of 'The Cold Start Problem'. Focused on networks and scaling.

Why I Listen

Breaks down the math, psychology, and system design of how startups go from zero to many.

Jason Lemkin

USA

Founder of SaaStr, VC at SaaStr Fund, SaaS builder turned SaaS kingmaker.

Why I Listen

Raw, tactical, relentless playbook for SaaS scaling from $0 to $100M ARR.

Behavioral Architects

The scientists, psychologists, and strategists who weaponized human behavior — engagement, persuasion, decision-making — for startups.

Nir Eyal

USA

Author of 'Hooked' and 'Indistractable'. Specializes in behavioral design and engagement psychology.

Why I Listen

Breaks down how to build sticky, habit-forming products without resorting to addiction.

Best Idea

Hook Model

Daniel Kahneman

USA

Nobel Prize-winning psychologist and author of 'Thinking, Fast and Slow'. Pioneer in behavioral economics.

Why I Listen

His work reshaped how we understand decision-making and human irrationality.

BJ Fogg

USA

Director of the Stanford Behavior Design Lab, author of 'Tiny Habits'. Focuses on creating behavior change.

Why I Listen

Practical, scientific models for changing user behavior predictably and ethically.

James Clear

USA

Author of 'Atomic Habits'. Synthesizes behavior science into actionable personal and business systems.

Why I Listen

Makes high-leverage behavior change ridiculously simple and executable.

Dan Ariely

USA

Author of 'Predictably Irrational', behavioral economist, focused on human motivation and decision biases.

Why I Listen

Exposes the hidden irrational forces driving everyday decisions.

Robert Cialdini

USA

Author of 'Influence' and 'Pre-Suasion'. Father of modern persuasion psychology.

Why I Listen

Blueprints the psychological levers that drive yes-or-no decisions in sales and marketing.

Annie Duke

USA

World Series of Poker champion and decision strategist. Author of 'Thinking in Bets'.

Why I Listen

Teaches probabilistic thinking under uncertainty, critical for startup founders.

Adam Grant

USA

Organizational psychologist at Wharton, author of 'Originals' and 'Give and Take'.

Why I Listen

Unpacks how creative, original ideas survive and scale inside organizations.

Best Idea

Originals

Angela Duckworth

USA

Psychologist and author of 'Grit'. Studies perseverance and long-term achievement psychology.

Why I Listen

Highlights the role of persistence over raw talent in achieving big outcomes.

Best Idea

Grit

Jonah Berger

USA

Marketing professor at Wharton, author of 'Contagious' and 'Invisible Influence'.

Why I Listen

Cracks the code of virality, word-of-mouth growth, and social influence.

Capital Alchemists

The investors and capital allocators who don't just fund companies — they shape industries, tilt markets, and turn ambition into empires.

Harry Stebbings

UK

Creator of 'The Twenty Minute VC' and founder of 20VC Fund. Early-stage investor and media powerhouse.

Why I Listen

Connects founders to capital and wisdom through crisp, tactical interviews and insights.

David Sacks

USA

Founder of Yammer, early exec at PayPal, GP at Craft Ventures. One of the sharpest startup operators turned VCs.

Why I Listen

Maps founder reality to capital markets reality better than almost anyone alive.

Chamath Palihapitiya

USA

Founder of Social Capital, early Facebook exec, aggressive investor in transformational companies.

Why I Listen

Challenges conventional venture capital structures and focuses on compounding social and financial returns.

Fred Wilson

USA

Co-founder of Union Square Ventures. Legendary early investor in Twitter, Etsy, Tumblr.

Why I Listen

Cuts through noise. A true high-signal venture capitalist with a grounded perspective on tech evolution.

Jason Calacanis

USA

Angel investor, host of 'This Week in Startups', early Uber investor, founder of LAUNCH.

Why I Listen

Real talk about founder fundraising, early traction, and staying alive long enough to win.

Bill Gurley

USA

Legendary VC at Benchmark. Early Uber backer. Master of marketplace investing.

Why I Listen

Savage understanding of business models, scaling risks, and asymmetric opportunities.

Elizabeth Yin

USA

Co-founder and GP at Hustle Fund. Focused on democratizing startup investing and pre-seed hustlers.

Why I Listen

Breaks venture capital myths and makes fundraising approachable and tactical for early-stage founders.

Sarah Tavel

USA

General Partner at Benchmark. Early Pinterest PM. Investor focused on marketplaces and growth.

Why I Listen

Brilliant at pattern matching when consumer network effects are forming.

Turner Novak

USA

GP at Banana Capital. Memes, early-stage investing, consumer-tech pattern matcher.

Why I Listen

Sharp emerging market insights blended with a playful but strategic lens.

Aileen Lee

USA

Founder of Cowboy Ventures. Coined the term 'unicorn' for billion-dollar startups.

Why I Listen

Early, clear thinking on startup outliers, talent picking, and founder-market fit.

Operator Playmakers

The inside players — operators, PMs, growth hackers, and execs — who actually scale the products, teams, and systems you hear about.

Casey Winters

USA

Growth advisor to companies like Canva, Eventbrite, and former growth leader at Pinterest and Grubhub.

Why I Listen

Elite at building growth loops and product-led expansion tactics from scratch.

Gokul Rajaram

USA

Square product exec, DoorDash board member, former Google Ads leader. True operator's operator.

Why I Listen

Surgical in scaling operational systems, teams, and product growth without chaos.

Mark Roberge

USA

CRO at HubSpot during IPO, author of 'The Sales Acceleration Formula'.

Why I Listen

Built a metrics-driven sales system that can scale from 0 to IPO without guessing.

Claire Hughes Johnson

USA

Former COO of Stripe, scaling expert for hypergrowth companies.

Why I Listen

Explains operational systems for startups better than anyone — from values to org charts.

Shreyas Doshi

USA

PM leader at Stripe, Google, Twitter. Thought leader on product management and organizational psychology.

Why I Listen

Best voice alive on how product managers and startup operators win by thinking clearly.

Julie Zhuo

USA

Former VP of Product Design at Facebook, author of 'The Making of a Manager'.

Why I Listen

Blueprints real, emotional management challenges as companies scale up.

Brian Balfour

USA

CEO at Reforge, former VP Growth at HubSpot. Growth model master.

Why I Listen

Takes growth from art to science with real system frameworks you can run.

Andrew Chen

USA

General Partner at a16z. Led growth at Uber. Specialist in network effects and growth modeling.

Why I Listen

Brilliant at finding and scaling the hidden structures behind consumer product growth.

Lenny Rachitsky

USA

Former PM at Airbnb. Creator of Lenny's Newsletter, tactical frameworks for PMs and growth leaders.

Why I Listen

Creates field manuals for actual startup and product problems, not theory.

Gina Gotthilf

USA

Former Duolingo VP Growth. Led their growth from 3M to 200M users.

Why I Listen

One of the few true storytellers of how real consumer products grow non-linearly.

Next-Gen Builders

The rising generation of founders, creators, and product builders rewriting the playbook on how companies are started, scaled, and shared.

Katelyn Bourgoin

Canada

Founder of Customer Camp, expert in customer research and product messaging.

Why I Listen

Brutally good at teaching startups how to stop guessing and start listening to customers.

Steph Smith

Canada

Head of Trends at The Hustle, creator at a16z, and indie builder.

Why I Listen

Builds leverage businesses with clarity, speed, and almost no resources.

Sahil Bloom

USA

Investor, entrepreneur, and creator known for deep threads on business frameworks and mental models.

Why I Listen

Takes massive concepts and compresses them into practical, founder-ready insights.

Pieter Levels

Netherlands

Founder of Nomad List, Remote OK, Indie Hacker godfather.

Why I Listen

Proves you can build multi-million dollar startups alone, without raising capital.

Amanda Goetz

USA

Founder of House of Wise. Brand builder. Creator on startups, leadership, and mental health.

Why I Listen

Brilliant articulation of building brands for modern consumers while living reality.

Nathan Barry

USA

Founder of ConvertKit. Creator economy operator, bootstrapper turned SaaS CEO.

Why I Listen

Wrote the manual on scaling while staying profitable and founder-owned.

Alex Lieberman

USA

Founder of Morning Brew. Startup builder, storyteller, creator economy expert.

Why I Listen

Built a $75M media company from a college side hustle. Relentlessly tactical.

Jack Butcher

USA

Founder of Visualize Value. Designer, marketer, mental model creator.

Why I Listen

Masters simplifying complex startup principles into visual memes that punch hard.

Polina Pompliano

USA

Founder of The Profile. Storyteller on people, resilience, and business success patterns.

Why I Listen

Harvests founder psychology, hidden habits, and resilience tactics better than anyone.

Ali Abdaal

UK

Doctor turned YouTuber, course creator, entrepreneur. Master of scalable digital products.

Why I Listen

Breaks down knowledge business building with stunning clarity and insane leverage.

4th Wall

The founders, operators, and builders who aren't just succeeding — they're pulling back the curtain in real time. They show the process, not just the highlight reel.

Maggie Sellers

USA

Marketing and brand strategist sharing behind-the-scenes of building standout brands and communities.

Why I Listen

Breaks down how brand magic actually gets built — the messaging, the positioning, the moves most founders miss.

Simon Squibb

UK

Entrepreneur, angel investor, and creator helping first-time founders turn ideas into businesses live.

Why I Listen

Shares the *real* founder experience — from rejection to traction — showing exactly what it takes to get moving.