A Collection of Startup Resources
Essential resources to help you understand and navigate the startup ecosystem. Start with our comprehensive guide to startup terminology.
Zombie Startups: How to Spot, Resurrect, or Bury Them
A tactical, no-fluff guide to identifying zombie startups, diagnosing the hidden rot, and executing a revive-or-kill play within 90 days.
Vibe Coding Your MVP: The Complete Guide to Building a Startup in a Weekend | Startup to Scaleup
Learn how to vibe code your MVP in a weekend using AI tools. This step-by-step guide shows non-technical founders how to build, test, and launch their startup idea using Cursor, ChatGPT, and modern tools - no coding experience needed.
Startup Thought Leaders | Startup to Scaleup
Learn from the brightest minds in startups. Insights and lessons from experienced founders, investors, and operators who've shaped the industry.
StartUp TarPit Ideas: Why Some Startup Ideas Look Brilliant But Die in the Wild
A founder's field guide to seductive startup ideas that seem brilliant but collapse under real user behavior. Learn why these ideas fail and how to either walk away or beat them.
SCARF Model for Startups: Design Psychology for Product, Pitch & AI UX
Learn how startup founders can apply the SCARF model to reduce user friction, increase trust, and design emotionally resonant products using neuroscience-backed strategies.
StartUp SaaS Tech Stack | Startup to Scaleup
Discover the frameworks, tools, and platforms for building your SaaS startup in 2025. Curated recommendations from successful founders.
1000 Startup Mistakes You're Probably Making Right Now | Startup to Scaleup
A blunt, hilarious, and painful list of 1000 things startup founders always wish they'd done sooner. From legal to landing pages, this is your overdue startup checklist.
Startup Definitions | Startup to Scaleup
Comprehensive guide to startup terminology. From MVP to PMF, understand the key concepts every founder needs to know.
SEEDstrapping: The Smartest Way to Fund Your Startup in 2025
Raise small. Stay lean. Keep control. SEEDstrapping is how smart founders win. Learn the hybrid model of startup funding for 2025.
How to Start a Startup (Updated 2025 / 10 Steps)
Founder‑grade playbook for 2025: validate pain, form the right team, incorporate fast, ship an MVP, land paying pilots, and raise a focused pre‑seed. Real costs, tools, and a downloadable checklist.
How Much Equity Should I Give My Cofounder? | Startup Equity Calculator
A tactical guide and weighted calculator to help early-stage founders split equity with a cofounder. Built by a founder. Brutally honest.
Founder‑Market Fit: What It Is and How to Prove You Have It
A no‑fluff guide to founder‑market fit—why investors obsess over it and practical steps to demonstrate it.
Best Startup Books 2025 | Essential Reading for Founders
A curated collection of must-read books for founders. Deep insights on innovation, leadership, and startup psychology that survive the hype cycle.
Blog
Insights, tactics, and founder psychology. Read the latest deep dives and tactical guides for startup founders.
StartUp Founder Loneliness
Startup founder loneliness isn't just common—it's baked into the role. Here's why it hits so hard, how top founders have dealt with it, and what to do before it breaks you.
StartUp OODA Loop
The OODA loop—Observe, Orient, Decide, Act—isn't just military strategy. It's how the fastest startups outmaneuver giants. Here's how to build it into your company's DNA.
Can I Fire My Co-Founder?
You’re not crazy for asking. Firing a co-founder is rare, raw, and real—but sometimes it’s the only move. Here’s how to survive it.
Get Out Of StartUp Stealth. No One Cares.
Stealth mode, NDAs, and secret decks signal fear, not strategy. Here’s why transparency, trust, and a great 1-pager will get you further.
The Control Stack: How Founders Lose Power Without Knowing It
You think you're the CEO. But the moment you signed that term sheet, you gave away control. Here's how it happens—and what to do before it breaks you.
The Rise of Doctor Startup Founders: Not Bored, Not Done, Just Ready to Build
What drives doctor startup founders? Not boredom, but impact at scale. Explore how physician entrepreneurs translate clinical excellence into category-defining companies.
Startup Founder Equity Split: How to Get It Right Before It Breaks You
Founder equity splits are a time bomb if you get them wrong. Here's the brutal, tactical guide for early-stage founders to split equity the right way from day zero.
How Startup Founders Use Reality Distortion Fields to Build the Impossible
Startup success demands more than logic-it demands bending reality. Learn how founders like Steve Jobs used Reality Distortion Fields to create markets, raise money, recruit talent, and defy the odds.
AI Wrappers: The Fastest Way In, Not the Final Form
AI wrappers aren't a weakness—they're a wedge. Here's why founders should embrace them as launch vehicles, not permanent solutions.