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Every Sunday, I share exclusive insights, frameworks, and strategies that helped me build and exit 3 startups. No fluff. Just actionable advice to help you win.
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90% of Startups Fail.
Not because founders don't work hard—but because they build products nobody wants.
Startup Frameworks
Proven frameworks to help you validate your idea, find product-market fit, and scale your business.
Earn The Right
This module shows you how to reframe startup progress as a series of earned rights. You'll learn to self-diagnose your stage, anchor decisions in proof, and accelerate execution without skipping foundations.
There Is No Money
There Is No Money teaches you how to earn the right to raise capital — not with a deck, but with evidence. You’ll learn how to use traction or credibility to escape the 'Red Dot' and become fundable. This module gives you a clear way to self-diagnose, frame early signals, and build momentum that investors can’t ignore.
Extreme Uncertainty
This module shows you how to make faster, smarter calls in the face of unknowns. You'll learn how to prioritize actions based on risk, evidence, and resources — using a battle-tested decision matrix designed for early-stage chaos.
Build a winning team, create something people want and are willing to pay for, do it fast, keep it lean.
That's the whole playbook.
The Founder's Playbook
The complete guide to building a successful startup from scratch, based on real-world experience.
Starting A StartUp: Build Something People Want
Whether you're a first-time founder or an experienced entrepreneur tackling a new venture, this proven, incremental approach will provide you with a clear roadmap to navigating the early stages of your startup journey with confidence.
By earning the right to progress at each stage, you'll be better equipped to tackle challenges, seize opportunities, and achieve your entrepreneurial goals.
Practical Frameworks
50+ battle-tested frameworks to validate your idea, find product-market fit, and scale your business.
Real-World Examples
Case studies from successful startups that show you exactly how to apply these frameworks in practice.
Actionable Advice
Step-by-step guidance on how to implement each framework, with templates and worksheets included.
The difference between successful founders and everyone else isn't intelligence or luck—it's the ability to validate ideas before building them. That's what these frameworks teach you.
James Sinclair
Founder Coach & 3x Exited Founder
Weekly Insights
Join 140,000+ founders getting exclusive strategies, frameworks, and founder stories every Sunday.
Startup Kill Chain: Move from OODA to Precision Execution
Most founders don’t fail — they drift. Learn how OODA leads to precision with F2T2EA: a kill chain mindset to stop circling and start executing.
Big Doors, Small Hinges: The Leverage Points That Drive Startup Growth
Success isn't built on heroic moments. It's built on a thousand small, high-leverage decisions made consistently that open big doors in your startup journey.
Why You Can't Spend Your Way to Product-Market Fit: A Guide for Startups
The harder you push a product no one wants, the more expensive the lesson. Learn why market fit is a pull problem, not a cash problem, and how to find it.
Latest Posts
Practical advice and insights to help you navigate your startup journey.
Get Out Of StartUp Stealth. No One Cares.
NDAs aren’t protection—they’re friction. If you want help, earn trust, not secrecy.
The StartUp OODA Loop
A battlefield-tested decision framework for startup survival and speed.
Startup Founder Equity Split: How to Get It Right Before It Breaks You
The tactical, founder-to-founder guide to splitting startup equity without regret.
James Sinclair
I'm James Sinclair, a 3x Exited Founder who now spends every day working with remarkable entrepreneurs at all stages.
I've helped hundreds of founders navigate the complex journey from idea to successful startup. My frameworks have been downloaded over 1 million times, and my weekly newsletter reaches over 140,000 founders around the world.
Ready to Build a Startup That Works?
Join 140,000+ founders getting the tactical edge to start, scale, and fund their companies.
Get instant access to the 50-Step Founder Playbook downloaded over 1M times