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The Founder's Quiet Rebellion: Why Kindness Wins in Business

Published October 8, 2023

Core Takeaway

Kindness isn't just a nice-to-have trait but a strategic business decision that can transform your startup's culture and customer relationships.

TLDR

  • In a startup culture that glorifies hustle and cutthroat tactics, choosing kindness is your act of quiet rebellion that differentiates you from competitors.
  • Kindness and empathy make you more attuned to customers' challenges and needs, directly leading to better products and business outcomes.
  • Being kind transforms customers into evangelists, employees into loyalists, and founders into leaders worth following - it's not just good karma, it's good business.

Newsletter

"Kindness is the language which the deaf can hear and the blind can see."

- Mark Twain

Hey Reader,

In the StartUp world, we often glorify the grind, the hustle, and sometimes, the cutthroat tactics. It's easier to be a secret jerk; it's harder to be truly kind.

In light of recent events that remind us how fragile our world is, let's talk about something we often overlook in the startup hustle, the choice to be kind and the impact it can have on your StartUp.

Being kind isn't just a "nice-to-have"; it's not a guarantee for long-term success, and it might not even help you sleep better. That's what makes it hard.

In a world quick to reward the loudest and most ruthless, choosing kindness is your act of quiet rebellion. It turns customers into evangelists, employees into loyalists, and founders into leaders worth following.

Empathy and kindness make you more attuned to your customers, their challenges, experiences, and expectations. No question, you'll build a better product.

This week, be that founder. Listen, understand, act with empathy. It's not just good karma; it's good business.

Until next week, make the hard choice: be good to one another.

-- James

Thanks for reading!

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About the Author

James Sinclair

James Sinclair

Founder Coach

3x Exited Founder and Founder Coach helping entrepreneurs navigate the startup journey.