Problem Impact Analysis Framework
Traction doesn't come from solving problems. It comes from solving the right ones.
What You'll Learn
This module shows you how to test whether solving your problem would create enough measurable impact to be worth building. You'll quantify shifts in behavior, spending, and value perception - before you commit resources.
TLDR
- •problem impact analysis framework: translate this framework into a smallest viable test you can run this week.
- •Use its vocabulary to align decisions and scope.
- •Measure behavior, not opinions; decide by evidence.
- •Cut work that doesn’t move the core outcome.
Intro
Founders don't fail because they dream too small. They fail because they solve problems no one feels enough to pay to fix. Problem Impact Analysis forces you to step outside your idea and into the ecosystem your product would live in.
Myths & False Signals
Avoid these common traps that hide real signal.
- •Activity equals progress — outcomes matter.
- •Opinions equal evidence — test with users.
- •More features fix adoption — value clarity does.
- •Big markets guarantee growth — only if reachable now.
Frequently Asked Questions
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Key Terms
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