The Process
A relationship built on results, not time sheets.
This isn't a course or program. It's a high-trust partnership where I bring everything I've learned from building, exiting, and coaching hundreds of founders directly to your specific situation.
You're not hiring a coach. You're choosing a partner you'll speak with every week, text at weird hours, and share the unedited version of your journey with.
It has to click. It has to feel right. Otherwise it won't work, no matter how good either of us are on paper. The intro call isn't a sales call. It's a vibe check, a sparring match, and a signal hunt. The goal? You walk away sharper than when you came in. I prove I'm competent enough to be dangerous and useful.
Most importantly: We both decide if we want to be in the trenches together for real. No false positives. No pretending. No halfway energy.
"This isn't coaching. It's co-building. It's a relationship. It's messy, intense, and personal. And it only works if we both want to show up for it."
James Sinclair
StartUp Coach & Advisor
Coaching isn't about teaching. It's about pressure. Perspective. Pattern recognition.
We're partners in the journey. We're texting. We're celebrating. Sometimes we're crying. But we're always moving forward.
The Journey
How We'll Work Together
The Intro Call
It's your call. Your time. To focus on what you want. There's no economic incentive to this call—it's not sales. It's designed to have three core outcomes:
Value First
You leave with more than what you expected.
Competence
You confirm I know what I'm talking about.
Chemistry
Do you like how I think, interpret, and how we spar together?
This is such a deep and personal relationship. We'll speak often, we'll text, I'll get to know your family, your history, and you to mine. The most important thing for both of us: Will I be excited to get on a call with this person? It might not always be a great call—shit day, shit weather, shit work—but that's okay, because while you might hate the contents of the call, you'll love the call itself.
The Second Date
We both pretended to be on our best behavior on our first date. The second one, we're both more relaxed (mainly you) and we do a functional thing.
From Exploration to Action
The first call was chaos and exploration, getting to see how you think and map and ideate. This call is about doing some work together.
Seeing Both Sides
We address all the questions we had from the last call and start digging into the real work. This helps us see both sides of each other.
Go / No Go
I am not coin operated. If it's not the right time, if there's better use of your funds, if I'm not the right guy for you—whatever the reason—I'll tell you first. We'll feel it, I'll say it.
If we don't work together, I'm still an ally, and I'll encourage you to stay connected. I'll reach out every now and again to check in. But essentially, you're kind of stuck with me. The only question is if I'll be paid for it.
The Format of an Engagement
In general, we'll have 90 minutes of scheduled talk time, same time every week, on the books. Life changes, things happen, coffee is important, but in general, this is our time.
Beyond Status Updates
The call is not to catch me up on your week. You do that in Slack and text throughout the week with as much async communication as needed.
Flexible Touchpoints
Depending on the project, the week, or the vibe, we often have a quick connect at the other end of the week, usually focused on the thing we're working on.
It's casual. We want to be on the call. We both know life exists—a kid's ballet, vacation—it's not about minutes, it's about momentum and results, period. What do we do together? Whatever we have to do to achieve our small steps, long vision plan. Period.
Investment & Equity
You're paying between $5,000 and $11,000 a month. Retainer. Cancel anytime, no scope.
Results-Based Engagement
The retainer gets paid, even when I go away for a week, because by then, we understand it's a results engagement and not a debit and credit system.
Equity Consideration
I don't ask for equity upfront. But if we're still running together at Month 13 — if I've earned it — a 1.5% fully vested kicker triggers.
If you don't like that, cancel in month 12. But if I have not accelerated your business and brought insane accretive value, then you would have cancelled the relationship long before that.
The Difference
This Will Feel Different
Because it is.
This isn't a course.
It's not a mastermind.
It's not "business therapy."
It's not "accountability coaching."
It's war-time partnership.
We build the scaffolding you need without smothering your instinct.
We drag clarity out of chaos without killing the spark.
We work at the edge of structure and wildness — where real founders thrive.
I bring all of it: exits, scars, playbooks, gut instinct.
You bring your ambition, your vision, your willingness to be challenged.
Together we make it real.
"I'm not for everyone."
Ready to get started?
Book your intro call and let's see if we're a good fit to work together.