Drive A GM?
Your Startup Coach Is In The Car.
The entire audiobook of Starting A Startup free, right from your dashboard.
No login. No ads. Just pure signal.
What Is Beast Mode?
Beast Mode is the in-car audiobook version of Starting A Startup, the founder playbook by startup coach James Sinclair.
Rebuilt for drive-time clarity, engineered for focus, speed, and the brutal reality of execution.
Built From the Book That's Helped 1000s of Founders
Starting A Startup isn't theory. It's a tactical, no-fluff playbook used by over 140,000 founders weekly — covering everything from market validation to first customers to scale. Beast Mode delivers that same content, chaptered and paced for real-life founders behind the wheel.
Designed for Dashboards, Not Apps
This isn't another passive podcast. It's a native Android Automotive experience:
- No phone needed
- No login
- No distractions
Just you, your car, and a founder framework built for execution.
Each Chapter = 1 Startup Unlock
Segmented by drive time, each chapter focuses on one big thing:
- Validate ideas without wasting months
- Understand behavioral market risk
- Design MVPs that people actually use
- Close your first 10 customers
- Raise money (if you really need to)
Why "Beast Mode"?
Every founder starts at zero. No one starts with a product, customers, revenue, or a real clue how it will all play out. Everyone has a dream, a vision, and some level of arrogance that they can actually make this thing happen. Failure is the result of not doing everything in your power to turn your nothing into something. It's that simple.
How To Get 8m People To Know You Exist?
I drive a GM. Like every new owner, when I started configuring the car, I opened the App Store to grab the usual suspects, Spotify, NPR, and explore what else was available.
Twenty-two apps total.
The most important part of my job is hunting distribution: finding signals, finding gaps for attention arbitrage. Surfaces where effort is low and signal is high. And this app store felt like a weirdly nascent opportunity.
Every other new car owner is scrolling through these same 22 apps, that's the size of the shelf. Every driver would at least be curious what "Beast Mode" might be.
I had found a ritual: Every GM owner browses the App Store during car setup. It's baked into onboarding.
That's not a moment, it's a wedge.
A few clicks into the GM Developer Ecosystem revealed they've built an entire infrastructure for builders. Tools to extend, integrate, and design new experiences. They're sending signals. Inviting people to play.
So I built Beast Mode, a free, founder-grade audiobook baked directly into the dashboard. Not on Spotify. Not on Audible. Native. Present. Unmissable.
You're here. It worked.
The point: look where others don't, move before they do, and be there when it matters.
Beast Mode: Your Startup Coach, In the Dashboard
A founder-focused audiobook, native in your dashboard.
Vehicle Support
Any GM vehicle that runs Android Automotive OS. Think late-model Escalades, Hummers, Silverados, and more.
See GM's compatibility list →What's Inside?
- The full Starting A Startup audiobook, segmented for drives.
- Plays natively in your dashboard , no phone needed.
- Free forever. No login, no payment, no catch.
Starting A Startup is read by 150k founders each week. Now it rides shotgun.
Sign up for free.
Not Driving A GM?
(sorry to hear that)
No problem. Get the book on Kindle, paperback, or stream the audio version online.
Get The Book AnywhereWant to Build Inside the GM Dashboard?
Join the GM Developer Ecosystem
Beast Mode was built using GM's open in-vehicle app framework, part of the Android Automotive OS. If you're a developer or startup looking for overlooked distribution, this is a rare surface: native dashboard apps inside one of the largest car ecosystems in the world.
- Full in-car app SDK and simulator
- Native support for media, messaging, and navigation apps
- Potential reach to millions of drivers across brands like Cadillac, Chevy, and GMC
If you're building tools, education, or founder-focused experiences — this isn't just a dev platform. It's distribution.
Explore the GM Developer PortalFAQs
The GM Developer Ecosystem is General Motors' platform for developers to build apps for vehicles running Android Automotive OS. It gives developers access to tools and documentation to create native in-dash experiences — like Beast Mode — that run directly in compatible GM dashboards without needing a phone.
Android Auto is phone-based — it mirrors your phone's screen to your car display. Android Automotive is built into the car itself. No phone required. Apps like Beast Mode run natively from the dashboard, just like climate control or GPS.
If your vehicle runs Android Automotive OS (not Android Auto), yes. Most newer GM vehicles — including Cadillac Escalade, Hummer EV, and Silverado EV — support native in-dash apps. You can check your vehicle's compatibility through GM's platform.
Beast Mode will appear in the in-car App Center of GM vehicles running Android Automotive. Open your dashboard's apps section, browse available titles, and tap to install — just like on your phone, but built for driving.
Nope. Beast Mode is designed for zero-friction access. No sign-up, no email, no password. Just open it, hit play, and start listening.
Beast Mode is a native in-car audiobook version of 'Starting A Startup' — the brutally tactical founder playbook by James Sinclair. It's segmented into drive-time chapters, built for focus, and designed to sharpen founders while they drive.
No. It's a complete audiobook — not a podcast series. Every chapter delivers one high-leverage startup lesson. No interviews. No filler. Just signal.
Because most people waste in-car time on noise. Founders need signal. I saw a wide-open surface in GM's Android Automotive app ecosystem and used it to wedge in something useful — real startup frameworks, available where no one else was looking.
Yes — the same book is available on Kindle, paperback, and other audio platforms. But the native in-dash experience is only available in GM vehicles with Android Automotive.
Beast Mode is an independent application built for Android Automotive OS. It is not affiliated with, endorsed by, or sponsored by General Motors. App currently pending review in GM's developer ecosystem.