Partnership Proposal×
Welcome To The World Of
Enterprise
A 3-month activation that puts Delve in front of 140,000+ founders & 60,000 organic visitors at the exact moment they need compliance to close their first enterprise deal.
Why Activations, Not Ads
I don't run banner ads. I build activations that create value for everyone—the sponsor, my audience, and me. The activation can take many forms, but the principle is always the same: create genuine value, not impressions.
We built an actual app and deployed it into GM vehicles running Android Automotive. Not a banner ad. A real product in real cars.
The ad is the entire website. This site—250+ pages, 98 Ahrefs score—was built with Cursor.
The Activation Package
Four touchpoints. One story. Maximum impact.
Nav Button + Landing Page
Permanent placement next to GM logo in site navigation
Objective
Brand Presence. Every visitor sees Delve on every page—creating repeated exposure and positioning you as "the compliance partner" for founders at scale-up stage. The landing page gives depth: a dedicated resource hub that educates while building trust.
Welcome To The World Of Enterprise
The framework for when and how to think about compliance as a growth lever—not just a checkbox.
Welcome Email Inclusion
Every new subscriber sees Delve in their first email from me
Objective
Day Zero Awareness. Founders hear about Delve in their first interaction with me—when they're most engaged and receptive. It's an authentic recommendation (not an ad), seeding awareness before the compliance conversation becomes urgent.
Hey [First Name],
Welcome to the newsletter. Here's what to expect...
[...]
💡 One thing I wish I learned earlier:
Compliance isn't just a checkbox—it's a sales unlock. I've watched founders lose $1M+ deals because they weren't SOC 2 ready when an enterprise buyer came knocking.
If you're building something that will eventually sell to enterprise, the team at Delve makes it stupidly simple. AI-powered, done in days not months.
Check out the Enterprise Readiness guideReply to this email and tell me what you're working on.
LFG,
James
Demo CTA + Free Book Offer
Exit intent popup or landing page with compelling offer
Objective
Lead Capture. Convert interested founders into qualified demo leads. The free book adds a compelling reason to act now, and filters for serious founders (not casual browsers). You control the fulfillment; I capture the lead for my list too. Win-win.
Delve × StartUp To ScaleUpGet Enterprise Ready
Book a Delve demo and get a free copy of "Starting A Startup" ($25 value)
You'll be redirected to Delve to complete scheduling
How it works:
- 1.User fills form on my site → I capture lead for my list
- 2.Redirect to Delve with pre-filled data → You own the demo booking
- 3.Delve ships free book to demo completers → You control fulfillment
Newsletter Sponsor (12 Weeks)
Every newsletter shows Delve as the presenting sponsor
Objective
Repeated Touchpoints. 12 weeks of "Presented by Delve" creates familiarity. When these founders hit the compliance conversation (and they will), Delve is already a name they trust. It's the long game that compounds with the other activations.
Presented by
This appears on every newsletter page for 12 weeks (~12-24 newsletters)
Bonus: Let's Get Creative
Ideas we could explore together
Breaking Into Enterprise: The Trust Story
A dedicated framework on when/why startups should think about compliance. The real story: it's not about checking boxes—it's about unlocking $100k+ deals that require trust.
Enterprise Readiness Score
Quick quiz: "Are you ready for enterprise?" Founders answer 5-7 questions about their sales pipeline, target customers, and current setup. Get a score + next steps.
Trust Badge / Status Page
Could we show something live? A "Powered by Delve" trust badge or status page showing real compliance status. Demonstrates the product in action.
The Deal That Got Away
Real stories from founders who lost (or almost lost) enterprise deals due to compliance gaps. Raw, honest, educational. Ends with "here's how to not be that founder."
These are starting points. Happy to explore what makes sense for Delve's goals.
The Reach
Audience Profile
- • Pre-seed to Series A
- • First-time founders
- • Repeat entrepreneurs
- • SaaS / B2B Software
- • AI / ML Applications
- • HealthTech, FinTech
- • Closing first enterprise deal
- • Raising institutional capital
- • Scaling GTM motion
Why This Works
Timing is everything
These founders will need SOC 2. The question is when, and who they think of first. You're in their inbox at day zero.
Warm leads, not cold traffic
The book offer filters for serious founders. They're giving you company + email + intent. These are demo-ready leads.
Brand + Performance
12 weeks of "Presented by Delve" builds brand. The popup captures leads. You get both.
Story, not impressions
This isn't a banner ad that founders scroll past. It's integrated into content they actually read and trust.