Startup to Scale Up Logo
GM Drivers
Campaign Case StudyCursorCursor

The Ad Is
The Entire Website.

This website—every page, every component, every line of code—was built with Cursor. Not a demo. Not a toy project. A production site with 140k+ subscribers.

When founders ask "can AI really build production software?", the answer is the site they're standing on.

98Ahrefs Score
250+Pages Built
100%Cursor-Built
The Objective

Prove AI-Assisted Development Works at Scale

There's a lot of hype about AI coding tools. Founders hear "build your MVP with AI" but remain skeptical. Does it actually work for real products?

Traditional approach: Show demos, share testimonials, run ads saying "10x your productivity!"

Better approach: Build something real. Let them use it. Let the product speak for itself.

What We Built

A full-featured Next.js application with complex functionality—all developed using Cursor as the primary coding environment.

250+ Pages

Frameworks library, newsletter archive, blog, resources—each with dynamic routing, SEO, and structured data.

Perfect SEO

98 Ahrefs score. Automated sitemap generation, OG images, structured data, canonical URLs—all built with Cursor.

Complex Features

Global search, newsletter subscriptions, coaching booking, API integrations, content management—production-ready.

startuptoscaleup.com
Cursor
Built with Cursor

StartUp To ScaleUp

134
Newsletters
40+
Frameworks
11
Blog Posts
20+
Resources

Every component, every API route, every build script—developed with Cursor's AI-assisted coding.

Site-Wide Nav Placement
startuptoscaleup.com
Logo
Cursor

Cursor logo in the nav on every page. When founders click, they land on a "Built with Cursor" story—the site itself as the case study.

Welcome Email Inclusion
From: James Sinclair
Welcome to StartUp To ScaleUp
CursorThinking about building something?

This entire site was built with Cursor. If you're a founder thinking about shipping your MVP, start here.

Every new subscriber sees this in their first email. Founders thinking about building → immediate awareness of Cursor.

The Results

When founders land on this site, they're experiencing Cursor's output firsthand.

SEO Performance

  • 98Ahrefs Domain Rating
  • 1000+Ranking Keywords
  • 20kMonthly Organic Visitors

Growth Trajectory

  • 140k+Newsletter Subscribers
  • 47%Email Open Rate
  • 2k+New Subs Per Week

Why This Is the Best Ad

Founders are skeptical of AI hype. They trust proof. This site is proof.

Traditional Marketing

  • • "10x your productivity" claims
  • • Demo videos of simple projects
  • • Testimonials founders don't trust
  • • "Enterprise-ready" without proof
  • • Features lists that mean nothing

This Approach

  • • A real production website they can use
  • • 250+ pages of actual content
  • • 98 Ahrefs score they can verify
  • • Complex features that work
  • • Proof they experience firsthand

Every founder who uses this site is experiencing Cursor's capabilities—without being sold to.

Want Results Like This?

Let's build an activation that creates genuine value—not just impressions.

Learn More

This case study is for partnership discussions. Not for public distribution.