50 StartUp Founder Playbooks to help you ask and answer the questions that matter.
To build a product people want and will pay for...
Instant access to 50 tactical founder playbooks.
What's Inside the Playbooks
Product-Market Fit
Validate your idea, find your ICP, and build what customers actually want
Go-to-Market
Launch strategies, pricing frameworks, and customer acquisition playbooks
Team Building
Hiring, culture, and scaling your team from 1 to 100 employees
Scaling
Growth frameworks, unit economics, and scaling without breaking
Fundraising
Pitch decks, investor relationships, and capital raising strategies
Execution
Decision frameworks, prioritization, and getting things done
Featured Starting Frameworks
Fame vs Traction Framework
"How Startup Founders Use Traction or Fame to Raise Without a Deck"
This framework shows you how to earn the right to raise capital — not with a deck, but with evidence. Learn how to use traction or credibility to escape the 'Red Dot' and become fundable.

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What You'll Get
50 Tactical Playbooks
Step-by-step frameworks for every major startup challenge
Proven Frameworks
Tested by 140,000+ founders across different industries and stages
Actionable Tools
Templates, checklists, and tools you can use immediately

Meet James Sinclair
I'm a 3x exited founder who's been in the trenches. I've made the mistakes, learned the lessons, and now I share what works with founders like you through these tactical playbooks.
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