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GM Drivers

50 StartUp Founder Playbooks to help you ask and answer the questions that matter.

To build a product people want and will pay for...

Instant access to 50 tactical founder playbooks.

What's Inside the Playbooks

Product-Market Fit

Validate your idea, find your ICP, and build what customers actually want

Go-to-Market

Launch strategies, pricing frameworks, and customer acquisition playbooks

Team Building

Hiring, culture, and scaling your team from 1 to 100 employees

Scaling

Growth frameworks, unit economics, and scaling without breaking

Fundraising

Pitch decks, investor relationships, and capital raising strategies

Execution

Decision frameworks, prioritization, and getting things done

Featured Starting Frameworks

Most Popular
Starting Section

Fame vs Traction Framework

"How Startup Founders Use Traction or Fame to Raise Without a Deck"

This framework shows you how to earn the right to raise capital — not with a deck, but with evidence. Learn how to use traction or credibility to escape the 'Red Dot' and become fundable.

Fame vs Traction Framework - How Startup Founders Use Traction or Fame to Raise Without a Deck

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What You'll Get

50 Tactical Playbooks

Step-by-step frameworks for every major startup challenge

Proven Frameworks

Tested by 140,000+ founders across different industries and stages

Actionable Tools

Templates, checklists, and tools you can use immediately

James Sinclair

Meet James Sinclair

I'm a 3x exited founder who's been in the trenches. I've made the mistakes, learned the lessons, and now I share what works with founders like you through these tactical playbooks.

Learn more about me

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