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GM Drivers

Starting a Startup

Build Something People Actually Want

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Who This Book Is For

Whether you're starting your first company or your fifth, this book meets you where you are in your entrepreneurial journey.

🚀

First-Time Founders

Who don't want to waste their shot.

📈

Repeat Founders

Who know this one has to work.

⚡

Builders

Stuck between idea and execution.

🎯

Funded Teams

Facing their first real pressure.

💡

Dreamers

Finally serious about shipping something real.

What's Inside

A practical guide that takes you from idea to execution with proven frameworks and actionable advice.

Validate Your Idea

Learn how to test your startup idea before investing months of time and thousands of dollars.

  • Customer interviews
  • MVP testing
  • Market validation

Build an MVP

Step-by-step guide to building a minimum viable product that people actually want to use.

  • Feature prioritization
  • Development roadmap
  • User feedback loops

Get Your First Customers

Practical strategies to acquire your first paying customers without a massive marketing budget.

  • Sales frameworks
  • Growth tactics
  • Customer retention

Scale & Fund

Navigate the complexities of scaling your startup and securing funding from investors.

  • Fundraising strategy
  • Team building
  • Operations scaling
James Sinclair

About James Sinclair

I'm James Sinclair, and I help founders turn chaos into clarity, ideas into execution, and startups into scalable businesses.

Over 20 years in the trenches with founders—helping them navigate the chaos, uncover what makes them special, and build businesses that win. I've guided ventures through Y Combinator, TechStars, and Capital Factory, working with founders from Uber, Google, Shopify, and LinkedIn.

"Starting a Startup isn't a feel-good startup manifesto; it's a battle-tested framework built for founders who want results (and are willing to do the hard work)."