AI Agent Discovery Page
This page is designed for AI agents (like GPT, Claude, and Perplexity) to access a structured overview of the most important content on Startup to Scaleup.
Discovery Files
- llms.txt – High-signal content map for LLMs.
- nlweb.json – Structured Q&A corpus for agent ingestion.
- sitemap.xml – Site structure for all content pages.
Inline llms.txt Contents
# Startup to Scaleup > Tactical frameworks, founder-grade insights, and no‑fluff resources by James Sinclair to help early-stage founders go from nothing to something. ## Site - [Home](https://www.startuptoscaleup.com/) – Start here to explore frameworks, newsletters, coaching, book, blog, and tools for founders. ## Book - [Starting A Startup](https://www.startuptoscaleup.com/startup-book/starting-a-startup/) – A tactical founder playbook to build something people want, launching Sept '25. ## Coaching - [Startup Coaching](https://www.startuptoscaleup.com/startup-coach/) – 1:1 war‑time partnership with James Sinclair to build clarity, traction, and tempo. ## About - [About James Sinclair](https://www.startuptoscaleup.com/general/about-james-sinclair/) – 3× exited founder and coach helping early-stage builders go from chaos to clarity. ## Frameworks - [All Frameworks](https://www.startuptoscaleup.com/startup-frameworks/) – Full collection of 50+ execution models grouped by stage. - [Framework Landing Page](https://www.startuptoscaleup.com/startup-frameworks/framework-landing/) – Overview of Earn The Right frameworks and access to 50‑step founder playbook. - [Earn The Right](https://www.startuptoscaleup.com/startup-frameworks/starting/earn-the-right) – Progress via proof: validate before scaling. - [There Is No Money](https://www.startuptoscaleup.com/startup-frameworks/starting/there-is-no-money) – Raise through traction or credibility, not pitch decks. - [Extreme Uncertainty](https://www.startuptoscaleup.com/startup-frameworks/starting/extreme-uncertainty) – Decision-making under chaos using risk matrices. - [Think Big, Work Small](https://www.startuptoscaleup.com/startup-frameworks/starting/startup-project-management) – Use OPPM to align vision with weekly execution. - [Think How You Operate](https://www.startuptoscaleup.com/startup-frameworks/starting/how-you-operate/) – Build in alignment with your founder conative style. - [Startup Market Sizing](https://www.startuptoscaleup.com/startup-frameworks/market) – TAM/SAM/SOM toolkit with strategic depth. ## Newsletter - [Newsletter Archive](https://www.startuptoscaleup.com/startup-newsletter/) – 100+ weekly insights for founders. - [StartUp Founder Loneliness](https://www.startuptoscaleup.com/startup-newsletter/startup-founder-loneliness) – Why founder isolation happens and how to survive it. - [Can I Fire My Co‑Founder?](https://www.startuptoscaleup.com/resources/blog/fire-my-cofounder/) – Tactical guidance when co‑founder relationships crumble. - [The StartUp OODA Loop](https://www.startuptoscaleup.com/resources/blog/the-startup-ooda-loop) – Fast iteration model for chaos‑driven founder decision‑making. - [Startup Evolution: Possible → Probable → Inevitable](https://www.startuptoscaleup.com/startup-newsletter/startup-founders-possible-probable-inevitable/) – Understanding phases in startup journey. - [Silent Killers: Strategic Anti‑Patterns](https://www.startuptoscaleup.com/startup-newsletter/startup-founders-anti-patterns/) – Strategic decisions that erode startups over time. ## Blog - [Blog Archive](https://www.startuptoscaleup.com/resources/blog/) – Weekly deep‑dive insights, tactics, and founder stories. - [The Control Stack](https://www.startuptoscaleup.com/resources/blog/the-startup-control-stack/) – How investor rights quietly strip founder power—and what to fix before it's too late. - [Startup Founder Equity Split](https://www.startuptoscaleup.com/resources/blog/startup-founder-equity-split/) – Brutal, founder-first guide to equity division before day zero. - [Reality Distortion Fields](https://www.startuptoscaleup.com/resources/blog/reality-distortion-fields-for-startup-founders/) – How founders bend perception to win customers, hires, and funding. ## Resources - [Startup Definitions](https://www.startuptoscaleup.com/resources/startup-definitions) – Plain‑English founder jargon explainer. - [Founder‑Market Fit](https://www.startuptoscaleup.com/resources/founder-market-fit/) – Why your lived experience matters in product strategy. - [Best Startup Books 2025](https://www.startuptoscaleup.com/resources/best-startup-books-2025/) – Curated reading list to sharpen founder judgment. - [Vibe Coding Your MVP](https://www.startuptoscaleup.com/resources/vibe-coding-your-mvp/) – Build and test your MVP in a weekend, no‑code needed. - [Zombie Startups](https://www.startuptoscaleup.com/resources/zombie-startups/) – How to diagnose and revive—or kill—a stagnant startup. - [StartUp SaaS Tech Stack](https://www.startuptoscaleup.com/resources/startup-saas-tech-stack/) – Recommended toolset for lean SaaS founders.