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Module: SU001.3
Section: problem

How to Test If Solving the Problem Will Actually Matter

Traction doesn't come from solving problems. It comes from solving the right ones.

What You'll Learn

This module shows you how to test whether solving your problem would create enough measurable impact to be worth building. You'll quantify shifts in behavior, spending, and value perception — before you commit resources.

Intro

Founders don't fail because they dream too small. They fail because they solve problems no one feels enough to pay to fix. Problem Impact Analysis forces you to step outside your idea and into the ecosystem your product would live in.

Myths & False Signals

Most founders think if they fix a problem, people will care. But markets only reward solutions that shift behavior or create measurable value.

  • You think solving any problem creates value — it doesn't. Only critical problems do.
  • You believe if you remove friction, adoption is automatic — it's not unless the friction mattered.
  • You assume users will change behavior easily — they won't without strong upside or pain.
  • You think market trends guarantee need — they don't without proof of urgency.
  • You treat impact like opinion — but real impact is measurable, visible, and valued.

Frequently Asked Questions

Key Terms

Ecosystem

The interconnected players and tools around your startup or sector.

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