How to Map Where Your Startup Actually Creates Value

What You'll Learn

This module shows you how to map the full arc of the problem you're solving — from origin to resolution — and identify where your startup creates the most leverage in that chain.

Intro

Startups don't exist in a vacuum. Your product lives inside an ecosystem — and that ecosystem has stages, players, ownership, and friction. This module forces you to see the full sequence: from when a problem originates, to how it develops, to where your product actually intervenes. Then it pushes further: what happens after you succeed? Who owns the solution? What new challenges emerge?

Myths & False Signals

Founders often build for a step in the process they don't fully understand. These myths will get you ignored, replaced, or misunderstood.

• •You think your solution stands alone — it doesn't. It lives inside a chain of actions and outcomes.
• •You assume fixing one link solves the whole process — often it doesn't unless it connects across roles and systems.
• •You believe tech alone solves the problem — but without buy-in and ownership, it won't land.
• •You build for the user — but forget the buyer, the gatekeeper, and the downstream impact.
• •You measure success too early — before customer success is actually visible.

Frequently Asked Questions